Projects and Experiences
Different projects, one same approach: to understand, build and develop places and activities that have their own identity.
Every project supported by Sud Contour is different. Some begin with an idea, others with an existing location or business. Some require building from scratch, while others seek to revive, reposition, or develop an existing activity.
Through these experiences, I invite you to discover some projects on which I have guided owners and project leaders in Occitanie.
These experiences illustrate the different facets of my support: tourist accommodation, wine tourism, business development, customer experience, marketing and promotion of places.
Au Coeur des Vignes
Charming Holiday cottage
Guidance & Development
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Concept & positioning
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Business plan
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Property setup and launch preparation
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Partner coordination and support
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Distribution channels & sales
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Website creation
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Booking engine
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Guest welcome & experience
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Post-opening evaluation and strategic adjustments
Comprehensive guidance for the Au Cœur des Vignes rental cottage, from defining the concept to opening and initial adjustments. Work focused on positioning, project structuring, setting up the premises, marketing and booking tools, and the customer experience.
Domaine La Martine
Wine tourism
Guidance &
Ongoing project
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Wine tourism development strategy
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Positioning and promotion of the estate and its wines
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Development of wine tasting and guest experiences
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Creation of bespoke wine tourism experiences
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Development of events at the estate: Open Cellars, tastings, dinners among the vines, etc.
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Development and marketing of the gîte
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Creation and development of professional partnerships and networks
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Increasing visibility and developing sales channels
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Marketing and communication support
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Developing new wine tourism experiences and offers
Consulting Domaine La Martine in developing its wine tourism activities and promoting its identity, wines, and estate. The work focuses on marketing, visitor services, and creating experiences that offer a unique way to discover the estate.
Château Portos
Luxury accommodation and events
Guidance &
Ongoing project
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Positioning and commercial strategy of the domain
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Structuring the high-end offering
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Development of the events market
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Reflections on weddings, private and professional events
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Definition of target customers and markets
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Development of accommodation options
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Enhancing the value of the different spaces and reception capacities
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Development of marketing channels and partnerships
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Marketing strategy and digital visibility
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Reflections on the medium-term development of the project
Consulting Château Portos in structuring and developing its high-end positioning, with a focus on its offerings, marketing, and event potential. A project aimed at enhancing the château and its various spaces for a French and international clientele of tourists and event professionals.
Château de la Seigne
Exceptional Bed & Breakfast and holiday cottages
Guidance & Development
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Definition of the concept and positioning
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Development of a comprehensive business plan
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Market and target audience analysis
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Structuring of the offer and services
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Business model development
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Pricing and commercial strategy
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Setting up distribution channels
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Website support and development of online visibility
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Creation of special offers and promotional campaigns
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Support during the launch of the business
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Performance analysis and strategic adjustments
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Ad-hoc working days to support ongoing developments
Consulting Château de la Seigne in creating and launching its tourism business, working in-depth on defining the concept, positioning, and developing a comprehensive business plan. The support continued with the implementation of sales and marketing tools, and ongoing monitoring now allows the owners to manage their business more independently.
Pax & Amor
Very charming Bed & Breakfast and guest tables
Guidance & Development
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Concept and positioning
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Business plan development
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Structuring of the offer and services
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Definition of target markets
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Development of a cycling-friendly offer
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Implementation and promotion of Accueil Vélo certification
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Pricing and commercial strategy
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Setting up distribution channels
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Website development and online visibility
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Implementation of booking tools
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Development of special offers and promotional campaigns
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Optimisation of the guest experience
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Performance analysis and strategic adjustments
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Ongoing support as required
Consulting for Pax & Amor in the creation and launch of this B&B, from defining the concept and positioning to developing the offer and implementing the marketing tools. The guidance also focused on creating tailored experiences for an international clientele, with particular attention to the guest experience and building a customer base centred around cycling, high-end dining and exploring the region.
B&B Villa Sainte Marie
Nature and relaxation guesthouse
Consulting during workshops
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Definition of the concept centered around nature, relaxation and well-being
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Reflections on the layout, decoration and identity of the rooms
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Development of the products and services offered to customers
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Customer experience analysis
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Identifying customer groups and markets to develop
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Competitive analysis and positioning
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Reflection on complementary experiences and services
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Commercial strategy, pricing and distribution channels
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Defining an action plan to develop the business
Support was provided over several working days to clarify the concept of Villa Sainte Marie and develop an offering centered on nature, relaxation, and well-being. The work focused on the positioning of the venue, the customer experience, and the various elements that would strengthen its identity and appeal.
Domaine de la Salutière
Charming Holiday cottage
Guidance &
Ongoing project
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Repositioning of the business
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Definition of products and services
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Identification of target markets
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Creation of a new website
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Development of the pricing strategy
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Implementation of the booking engine
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Updating and optimisation of distribution channels
Consulting Domaine de la Salutière in a new business direction, taking into account the lifestyle and objectives of the owners. The work focused on repositioning the structure, adapting the offering and target clientele, as well as the tools needed to improve its marketing.
Patio des Rêves
Very charming Bed & Breakfast and guest tables
Guidance &
Ongoing project
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Definition of the concept and positioning
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Development of a business plan
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Structuring of the offer and services
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Definition of the target audience
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Pricing and commercial strategy
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Preparation for the launch of the business
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Creation and optimisation of distribution channels
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Support with visibility and communication
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Implementation of booking tools
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Creation of special offers and promotions
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Performance monitoring and strategic adjustments
Guidance for Patio des Rêves in the creation and launch of this bed & breakfast business, from initial positioning and planning through to marketing. The support focused on building a coherent brand identity, preparing the launch and developing an offer tailored to its target clientele.
Le 1693
Luxury cottage with jacuzzi
Guidance & Development
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Analysis of the existing business and its potential
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Repositioning of the offer
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Review of operations and guest welcome
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Development of a more flexible guest experience
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Pricing and commercial strategy
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Optimisation of distribution channels
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Development of direct bookings
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Creation of special offers and packages
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Marketing and communication
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Website support and enhancement of online visibility
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Performance monitoring and strategic adjustments
Consulting Le 1693 in the evolution of its business and marketing, with a strategy tailored to the owners' desired operating model. The objective was, in particular, to develop the business while finding a more flexible and compatible hospitality model.
Domaine de Cantalauze
Exceptional holiday cottages and wine tourism
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Consulting during workshops
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Repositioning of the structure
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Defining a strategy to develop holiday rentals
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Development of wine tourism potential
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Creating experiences around wine, music and photography
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Highlighting the owner's passions and identity
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Personalization of the cottages and the experience offered
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Pricing strategy advice
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Reflection on the offer and its positioning
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Strategic and operational working days
Consulting Domaine Cantalauze during workshops dedicated to repositioning their business, with the aim of developing gîte rentals by leveraging the estate's identity, wine tourism, and the owner's passions. This process led to the development of new experiences centered around wine, music, and photography, while also focusing on personalizing the accommodations and their pricing strategy.
Les Pieds en Eventail
Nature charming holiday cottages
Consulting during workshops
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Clarification of objectives and concept
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Analysis of the offer, pricing and customer journey
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Analysis of distribution channels and promotion
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Market, customer and competitor analysis
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SWOT analysis and identification of development areas
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Defining a commercial and pricing strategy tailored to the target markets
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Diversification of channels and implementation of an action plan to develop bookings and extend the season
Guidance for the owners through a series of working sessions, helping them gain perspective on their business, clarify their objectives and identify growth opportunities for their nature-based cottages. The work included analysing the existing offer, market and competition, followed by the collaborative development of a sales and pricing strategy tailored to their target markets.